Kristin Thompson

Juniper Moon

We were tasked with finding an item in store that we found was lacking in it's packaging and overall design. For this I decided to brand a line of essential oils, which I called Juniper Moon. My intent was to create a brand that was more on the minimalistic side, but still had a celestial, mystic feeling attached to it. I used various symbols to differentiate aroma categories.

For the packaging I chose to emphasize my aesthetic by using black and gold for my main colors. Outer packaging was made into pyramid shapes to further convey the mystical design. Gold foil was used to add elegance to the type. Other colored foil was used on the aroma category symbols, making identification easier for the user.