Branding / Packaging / Photography
Essential oils is an item that can be seen as holistic, but to many they are seen as a necessity. My goal was to brand a line of essential oils that conveyed a sense of elegance through more minimal packaging, but also a sense of mystery and allure. The name Juniper Moon was chose to best represent this.
Mystic symbols were used for each aroma category. Black and gold were the colors used to convey the overall feel of the brand. Pyramid shapes were used in packaging to echo the mystical elements. Gold foil was used, bringing elegance to the typeface used. Colored foils were used on aroma categories for easier user identification.