Kristin Thompson
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Overboard

Overboard campaign

Demand for seafood has dramatically increased over the past century: so much that many species of sea life and their ecosystems have been greatly damaged. Overboad is a movement that would be run through an existing organization Seafood Watch is an application that can be used to check on the status and sustainability of any seafood we consume. My goal was to help raise awareness of this app by creating a movement targeted toward millennials by creating a series of take away information pieces covering sea life issues. These pieces consist of a sushi container talking about species extinction, and a sardine tin that covers the concept of aquaculture in modern day fish farming. Having interactive pieces creates a user dynamic worth noticing and discussing, just like the future sustainability.