Branding / Packaging / Illustration
Half of all the produce that is currently produced in the United States is immediately being rejected and thrown away for not meeting visual standards of commercial grocery stores. Ugly produce is then rendered useless from any reason from being a slightly different shape, to having sun spots.
Oddball Produce is a Oklahoma based non-profit organization that would partner with local farmers to purchase ugly produce, and sell it back to the state in a produce box format. For every box that is sold, a box would be given to Oklahoma Schools to help provide quality meals. Helping end hunger, one bite at a time.